In the book, "How Soccer Explains the World," Foer addresses the role of oligarchs in the game, yet he does not include arguably the most prominent, but discreet oligarch in the game. Roman Abramovich is the owner of Chelsea FC, a team which has recently found monumental success from world class players brought in on Abramovich's dime. Abramovich rose to prominence during the liberalization of Russian industry during the reign of Boris Yeltsin. He seized control of aluminum and oil companies, and held a significant amount of shares in Gazprom, a multi-national corporation. Gazprom is a very well known sponsor of UEFA and FIFA, and arguably contributed to the bribes to bring the World Cup to Russia in 2018. While much of this happened after Foer published his book, the influence of corporations and oligarchs extends far beyond the simplicity of buying referees and smashing transfer records. The rise of rich foreign investors in soccer to protect their funds has increased a marketization of the game, and sponsorships which now have a tremendous amount of influence upon the beautiful game.
Mr. Abramovich started a wave of foreign investment in large European teams, since his arrival in the English game, many more have followed. The Abu Dhabi United Group has brought Manchester City back to prominence, the Qatar Investment Authority has made Paris St. Germain a continental force, and Dmitrii Rybolovlev splashed cash at AS Monaco. All of these oligarchs were seeking a way to protect their money, and to legitimatize it. When Abramovich bought Chelsea, it was during a time in Russia when Putin was cutting the oligarchs down, men like Boris Berezovskii were seeking asylum, and Abramovich had to ensure that he was not next. By funneling money through Chelsea and Gazprom endorsement deals, Abramovich secured his financial and political future. Since his purchase of Chelsea, Putin has taken Abramovich as a close advisor and even helped him secure political office. These oligarchs have established a very effective system for protecting their own capital through soccer clubs in Europe, and because of this, capitalism has spread through the game. Teams are seeking large endorsements, Manchester United have a sponsor for just about every possible item. Take a look, http://www.manutd.com/en/General-Footer-Section/Sponsors.aspx it truly gets ridiculous at times. These teams are now driven by the profit rather than the glory.
More recently, the corruption of FIFA is well known, and most notably of Sepp Blatter. He secured another term of office, but soon after corporations such as Coca-Cola and McDonalds reneged their sponsorship deals, two of the largest deals for FIFA. A few days later, Blatter announced he would resign. The influence of money and these corporations cannot be understated in FIFA and the game as a whole. While Foer does touch on the power of money within the game, the rise of corporations and their power he did not predict. While he does talk about the Agnelli family and their corruption using Fiat, the scale of which corporations have taken control could not have been predicted.